Shifter called us Lovable for games
Norway's startup newspaper wrote about Paralov and Studs.gg in April 2026. A short English recap for readers who do not read Norwegian.
Shifter, Norway’s startup newspaper, described us as building “Lovable for games” in an article on 22 April 2026. This is a short English recap of what it reported about Studs.gg, our AI game builder for Roblox, and the people behind it.
The Norwegian headline translates as: Building “Lovable for games”: promises a finished Roblox game in three quarters of an hour.
The product and the reported numbers
Shifter reported that the first version of Studs.gg, launched around New Year, reached 30,000 users who created 100,000 games within six weeks. A simple game can go from idea to published in about 45 minutes.
As reported by Shifter, 22 April 2026.
Oscar Halland, our CEO, explained the workflow. In translation:
The article also reported that Studs.gg ranked 8th globally in token usage on OpenRouter on the launch day of the latest version, and put our pre-seed round at EUR 420,000, led by Antler.
The people behind Paralov
We are Paralov AS, based in Agder, Norway, founded by Oscar Halland (CEO), Omar Mahmoud (CTO) and Simen Bai (COO). Shifter traced Oscar’s start in coding to discovering Minecraft at age 10, and his friendship with Simen to high school in Arendal.
Omar is based in Cairo and met Oscar at a US company building Roblox and Minecraft experiences. Our long-term aim is a distribution layer for AI-made games, powered by taste, not technical skill.
More than 100,000 creators now use Studs.gg. All you need to start is a browser.
Make a Roblox game by describing it.
Try Studs.gg
